A couple of months ago I was sitting at my desk staring at our Meta ads dashboard wondering whether we were just throwing money into a hole.

We were doing okay. About $6,000 a month in revenue through the store. Not bad for a small clothing brand we had built from scratch. But the ads never felt like they were working properly. Some months we would have a good week. Most of the time it felt completely random, like we had no control over what was coming in.

We were spending on Meta because everyone said you had to. But our ROAS was sitting at 1.2. For every dollar we put in we were getting $1.20 back. Once you factor in product costs, shipping, and everything else, we were barely breaking even on the ad spend. It was not sustainable.

I had tried three different agencies before this. Every single one told us the same thing. Give us 2 months, pay us upfront, and we will get things moving. Two of them barely touched the account. One assigned us to a junior who I do not think had ever actually run a profitable campaign. We would go weeks without hearing anything meaningful. And when results did not come, they would point to the algorithm, or the season, or something outside their control. Never themselves.

I was done with agencies.

Then a friend sent me something

A friend who runs another ecommerce brand sent me a video he had seen on Meta. It was from an agency called All In Digital. What caught his attention, and then mine, was the offer.

No upfront payment. No lock-in contract. They would take over the account, build new creatives from our existing content, and run everything for 14 days. If they could not beat our current ROAS in that time, we would pay nothing.

The call was different to every other agency call I had been on

They did not pitch. They pulled up our ad account on the call and started talking through exactly what they saw. Where the budget was going. Which campaigns were bleeding. What the creative looked like and why it was not converting.

It took about twenty minutes before I realised I had already learned more about our account in this free call than I had in months of paying someone else to run it.

They pointed to our creative as the core problem. We were running the same three or four ad variations and barely refreshing them. The hooks were not stopping anyone. The angles were not speaking to the right people. And we had no system for testing new concepts, so when something stopped working we would just keep running it until the results fell off a cliff.

They also flagged our account structure. It had been patched together over time and was not built to scale. Meta could not learn efficiently from it, which meant even when we had good creative it was not being shown to the right people at the right time.

By the end of the call I agreed to give them the 14 days.

What happened in the first week

They asked me to upload all of our raw content to a shared Google Drive folder. Footage we had already shot. Product images. Behind the scenes clips. Stuff that had just been sitting there.

Their creative team went through everything and came back with a set of new ad concepts built entirely from what we already had. Different angles. Different hooks. Formats I had not thought to try. They were not asking us to go and shoot new content. They worked with what we had and made it perform.

By the end of week one we had six new creatives live in the account. The account structure had been rebuilt. And they were already testing and watching what the data was telling them.

Month 1 - March

We went from $6,947 in February to $24,523 in March. That is not a typo.

211% growth in just 2 months. And that was them getting the creative system in place, gathering the data, and identifying what was working.

I remember seeing the March numbers come in and thinking it had to be a fluke. A good week that skewed the month. But the consistency was there. Day after day the revenue was coming through in a way it never had before.

Month 2 - April

April was the month I will never forget.

The ROAS had gone from 1.2 to 2.8. Our cost per acquisition had dropped from $120 to $50. The ad spend had scaled from $5,000 a month to over $37,000 and the return justified every dollar of it.

They had not done it by spending more and hoping for the best. They had done it by finding what worked, proving it with data, and then scaling it with confidence. New creative concepts were being briefed continuously. Winners were being pushed harder. Anything that was not performing got cut fast.

The account was being checked and optimised every single day. Not once a week. Every day.

What actually changed

Looking back the difference was not magic. It was a system.

Before All In Digital we had no creative system. We would run something until it stopped working and then scramble to find something new. We had no structure for testing. No process for identifying what was resonating and why. And nobody watching the account daily to act on what the data was saying.

They brought all of that. And they brought it fast.

The other thing that surprised me was the communication. I had had agencies go dark for weeks. With All In Digital I always knew what was happening. What was being tested. What was performing. What the plan was for the following week. It felt like having an in-house team rather than an external agency.

Would I recommend it?

Without question.

If you are running a product-based business on Meta and your ROAS feels stuck, or your creative feels stale, or you have had bad experiences with agencies who over-promise and under-deliver, the 14-day offer is worth taking seriously.

The risk is genuinely zero. If they do not beat your current ROAS you do not pay anything. They carry that risk entirely because they back themselves to deliver.

For us it was the best business decision we made this year. By a long way.